Innovation designer based in New York.
UX/UI DESIGN
Hudl Focus Flex
Mobile redesign to enhance user-friendliness when calibrating on the app.
exhibition DESIGN
1900's Fashion Exhibit
Immersive museum experience based on the progression of fashion in the 1900's.
UX/UI DESIGN
Sezzle Mobile Shopping Directory
Mobile redesign of Sezzle's home directory to increase user retention.
WEB DESIGN
Web Platform for Student Engagement
Web redesign to centralize student information on how to participate in Purdue basketball.
Start with a solid foundation.
A solid research foundation is crucial for success. Time spent understanding users, brainstorming, refining ideas, and testing concepts ensures the design’s longevity.
“The design process results in artifacts that ‘are what they are’ based on why they were desired in the first place.”
-Nelson & Stolterman, The Design Way
Making complex processes simple.
Intuitive and seamless experiences are central to any service or product. Simplifying complex processes helps users navigate without confusion or frustration, leading to a positive impact.
"Rule of thumb: if you think something is clever and sophisticated beware- it is probably self-indulgence."
-Don Norman, The Design of Everyday Things
Designing with intentionality.
I value designing with purpose: having intentionality behind each decision, and being able to support each decision with research or evidence, is a standard I reflect in my designs.